Edwin Sim is the Learning Strategist and founder of 5hue, a learning and organizational development consultancy practice. He has over 25 years of experiences in law enforcement, information and communication technology as well as human and organizational development in Singapore and in the region.

Prior to founding 5hue, Edwin helmed leadership positions in leading training and consultancy firms in Singapore. His passion lies in designing effective and customized learning interventions to help organizations to change and transform. More than 200 organizations have benefited from his insights in delivering practical, “do-able”, simple and yet impactful interventions, especially in the areas of Leadership, Communication, Teamwork,  Organizational Change, Sales and Service Improvement.

Edwin adopts a candid, interactive and reflective approach in the classroom where individuals are encouraged to discover their strengths to make quantum leap in their performance. For training to deliver results, Edwin believes training must focus on the needs of the organization and be connected with the people who are being trained. Simply put, he sees his role as helping to prepare people for new roles, redesign established practices and drive company change and culture. Edwin has also been spending his time training in the region and sharing his experiences and knowledge with participants from China, Malaysia, Germany, Thailand and Vietnam.

A winner of the Leonard Nadler Award for his outstanding leadership, scholarship and service by the George Washington University, Edwin holds a Master of Human Development & Leadership (GWU), a Bachelor of Business (Marketing) and Graduate Diploma in Applied Positive Psychology.

Edwin is certified in the following:
– Workplace Big Five 4.0
– MBTI® Step I & Step II Personality Profiling Practitioner
– DISC Certified Advanced Behavioral Analyst
– Action Learning Coach with World Institute for Action Learning
– Six Sigma Green Belt practitioner
– Associate Facilitator Consultant with Korn Ferry
– Trainer and assessor under the Workforce Skills Qualification framework

Edna Liong has over 25 years of professional experiences in the field of public relations, corporate communications and marketing in industries such as FMCG, Technology, Financial services and M.I.C.E.  She has worked with super brands like Tiger Beer, Heineken Beer, Guinness and a global technology brand as one of The Forbes 500 companies.

Having worked with several multinational companies from the US, UK as well as Singapore, Edna is versatile and is able to relate effectively with people of diverse cultural background.  She has excellent business judgement and strategic aptitude which makes her a valuable asset to her team.

One of Edna’s key strengths lies in her ability to coach C-suites to front press interviews and public appearances such as international conferences, industry events or town hall sessions, from crafting key messages to grooming and to use positive and powerful body language.

Edna attained her Advanced Certificate in Training and Assessment (ACTA) as part of her personal development plan to be more effective as a facilitator and coach.  She is a firm believer that any skill can be picked up through positive environment and right learning strategies and tools.  Her personal mantra is to always stay curious and not  accept things at face value but to ask 'why not'.

As the co-founder of 5hue, she currently drives the marketing and operations of the business.  Edna holds a Bachelor Degree in Marketing.  She is also a certified Action Learning coach with the World Institute for Action Learning and a Certified Behavioural & Career Consultant with The Institute for Motivational Living Inc., USA.  Edna also holds a post-graduate diploma in Applied Positive Psychology.